The Secret Genius behind ID9

Top Secret


57 Adult learning theories form the research basis of ID9 Intelligent Design

ID9 Intelligent Design System  invented by Catherine Mattiske, is an end-to-end Learning-experience Design System (LDS) that meets you at any stage of your individual or organizational learning designer needs. 

Mattiske combined the theories from 57 globally recognized and acclaimed adult learning experts, psychologists and scientists to underpin ID9 as the world’s first and only research-based learning design system.

ID9 Intelligent Design is the result of deep and thorough research, combined with practical know-how. A well organized and strategic approach to knowledge and skills development within any organization is essential. Progress is only possible when a workforce is dynamic, diverse, and inspired.

The ID9 system’s unique approach to learning design maximizes high-performance learning, while its tools and processes will transform the way learning experiences are created. Regardless of the learning experience platform or which Learning Management System (LMS) is used, organizations are empowered to build, deliver, measure, and create customized, high-quality training programs with exceptional results.

In this article, Catherine Mattiske shares the research basis for ID9 Intelligent Design.

When practitioners use the system, ID9 Intelligent Design ‘automatically’ incorporates many different adult learning principles. All you have to do is follow the System, check for balance and… hey-presto!

Overarching Influence for ID9 Intelligent Design

ID9 Intelligent Design is a constructivist approach to learning design that encourages collaborative experiential learning. The ID9 Intelligent Design System was developed by Catherine Mattiske in 1997.

·         ID9 Intelligent Design is a System that builds on learning through the use of learning activities and confirms new knowledge through structured review activities.

·         Various learning and psychological theories have influenced the design and development of instructional systems design which create the foundations of ID9 Intelligent Design.

The following list of authors demonstrates the ‘learning theory pathway’ which has informed our knowledge on the application of learning and specifically, the importance of aligning learning interventions to individual and corporate objectives.

Major Influential ID9 Intelligent Design Theorists:

The ID9 Intelligent Design System (Mattiske 1997) was influenced by Benjamin Bloom (1913 – 1999), John Dewey (1859 – 1952), Jerome Seymore Bruner (Born 1915), Robert Mills Gagne (1916 – 2002), Howard Earl Gardner (Born 1943), Hermann Ebbinghaus (1850 – 1909) and Marton and Saljo (Published 1976). The theories and models presented by these authors are major influences that form the foundations of the ID9 Intelligent Design System.

  • Benjamin Bloom: Bloom’s Taxonomy: the use of verbs to describe learning objectives, content and outcomes
  • Hermann Ebbinghaus: Primacy and Recency – overarching influence over ID9 Intelligent Design System
  • John Dewey: Experiential learning
  • Jerome Seymore Bruner: Constructivism and the role of structure in learning
  • Robert Mills Gagne: The building block for ID9 Intelligent Design’s step 5 ‘Topic Rotation’
  • Howard Earl Gardner: The use of Multiple Intelligences in course design
  • Marton and Saljo: Deep Learning principles for ID9 Intelligent Design


Supportive ID9 Intelligent Design Theorists:

Further theories and models which are supportive influences to the ID9 Intelligent Design System are John Biggs (Born 1934), David Kolb (Born 1939), Jean Piaget (1896 – 1980), Burrhus Frederic Skinner (1904 – 1990), David A. (Anthony) Sousa, Roger Sperry (1913 – 1994), and Edward Thorndike (1874 – 1949).

  • John Biggs: Constructive alignment of learning, surface and deep learning and the SOLO Taxonomy
  • David Kolb: Experiential learning
  • Jean Piaget: Constructivism, progressively building and constructing upon learning and the importance of learning activities
  • Burrhus Frederic Skinner: Learning feedback, learning reinforcement and self-paced learning
  • David A. (Anthony) Sousa: Importance of emotions, feedback, past experiences and meaning in adult learning.
  • Roger Sperry: Left-Right brain and adult learning engagement methods and styles
  • Edward Thorndike: Adult learning theory


Other ID9 Intelligent Design Theoretical Influences:

The work of the following authors have also influenced or link to the ID9 Intelligent Design System (listed in order of approximate birth date): Socrates, Plato, Aristotle, Thomas Hobbs, Rene Descartes, John Locke, George Berkley, Thomas Reid, David Hume, Jean- Jacques Rousseau, Immanuel Kant, Franz- Joseph Gall, James Mill (father of John Stuart Mill), John Stuart Mill, Charles Robert Darwin, William James, Ivan Petrivich Pavlov, Mary Calkins, Edward Bradford Titchener, James Rowland Angell, Montessori, Carl Jung, John Broadus Watson, Kurt Lewin, Lev Vygotsky, Carl Rogers, Malcolm Shepherd Knowles, Donald Kirkpatrick, David Ausubel, George Miller, Albert Bandura, Allen Paivio, Eric Kandel, Edward de Bono, John Favell, Bernice McCarthy, Jay Cross, Robin Fogarty, Atkinson-Shiffrin Memory Model, Black & Wiliam, Honey & Mumford and Jean Lave.

Further Information

For further information on the theoretical research basis for ID9 Intelligent Design please refer to Training Activities That Work, by Mattiske et al. Appendix A: Theoretical Research Reference