What is Instructional Design? – The driving force for successful learning!


In our modern business world, as Learning and Development Professionals, Trainers, Instructional Designers, Learning Partners, or Subject Matter Experts who deliver training, we are under constant pressure to design and deliver high-quality learning solutions… fast!

We juggle multiple requests. We’re under pressure to transform a tsunami of content into engaging learning, on-demand. We’re expected to do more with less, budgets are strict, and deadlines are “yesterday.” The latest expected core skills include anticipating needs, developing expertise, and designing a fabulous learning experience in any subject, overnight.

One of the keys to meeting these modern-day expectations is Instructional Design (ID).  We often refer to the term ‘Instructional Design,’ but what exactly does it involve?  And how can we tackle Instructional Design in the quickest, easiest, and best way?

Whether you are familiar or new to Instructional Design, read on to learn more.  Then discover the excellent solution to bring your Instructional Design into the 21st Century instantly, whether you have subject matter expertise or not!

What is Instructional Design?

Instructional Design is the systematic development of learning materials for both trainers and participants to ensure the quality of learning delivery and achievement of learning objectives.

Instructional Design is the entire process of analysis of learning needs and developing a delivery system to meet those needs. It includes the development of instructional materials and learner activities. The person who undertakes this work in a formal capacity is the Instructional Designer.  This work may also be completed by other L&D Professionals, Trainers, Learning Partners, or Subject Matter Experts who deliver training.

Why is Instructional Design essential to the learning process?

“Instructional Design is, in my opinion, the key step to quality professional learning delivery.”
Catherine Mattiske, Inventor of ID9 Intelligent Design.

High-quality Instructional Design will maximize the success of the learning program. It provides the trainer with confidence to deliver the program to meet the learning goals and learning objectives. Sound Instructional Design meets the needs of all adult learners regardless of their preferred learning style.  Most importantly, when Instructional Design meets the learning objectives of the learning program, it increases the probability that the participant will apply their learning and therefore change their behavior.

To change behavior by applying new skills and knowledge is the aim of all learning programs, and Instructional Design is the driving force to get participants to the point where they have the ability for learning application.

Components of Instructional Design

Instructional Design often begins with just a glimmer of an idea of how the end learning product will look. Repeatedly the Instructional Designer (who may or may not be a subject matter expert) will need to research the subject and decide on the learning program’s scope.

Needs Analysis

The preliminary step of Instructional Design is to conduct a needs analysis to determine potential participants’ learning gaps. This analysis is generally undertaken as part of the Strategic Performance Consulting role, which may or may not be held by the same person undertaking the Instructional Design.

Learning Goals and Objectives

Once the learning gap is established, the Instructional Design process begins with writing a clear learning goal and learning objectives. The objectives state the end goal of the learning program. This is the most important key step in the entire Instructional Design process. Concrete learning goals and objectives mean that the complete writing and learning process meets the learning objectives, thus filling the gap.  Once the aim and objectives are written, then the Instructional Designer writes the program opening, then each topic including learning checks and measures and the program closing.

Creation of Learning Materials

The Instructional Design deliverables include creating and documenting the program to a level of detail so that an accomplished trainer, who has subject matter expertise, can pick up the Instructional Design materials and deliver the program.

Suppose the learning is being delivered in an electronic or digital form, such as eLearning. In that case, the Instructional Designer designs the program, including the program aim and learning objectives, creates the topics including learning and review activities, then creates the eLearning product themselves, or hands their work over to an eLearning partner to produce the package.

Measurement of Program Effectiveness

The final step is to return to the learning goals and objectives and measure the program’s effectiveness to establish if the learning gap was filled.  This step again is generally undertaken as part of the Strategic Performance Consulting role.

Instructional Design: Process Summary

Regardless of the platform by which the learning will be delivered, the overarching process is similar:

  1. Needs analysis to establish the learning gap
  2. Create the learning program
    1. Create learning aim and learning objectives that maximize the potential of filling the learning gap
    2. Write the learning program (instructor-led, eLearning, or any other platform)
  3. Deliver the program
  4. Measure the effectiveness of the program to establish if the learning gap was filled
Cheerful businesswoman in her 40s facing camera in office with colleagues in background

The Intelligent solution to meet modern-day ID demands

What if there was a way to produce interactive and balanced learning rapidly and without the need for direct subject matter expertise?…  Look no further – your solution is right here!

ID9 Intelligent Design is the all-natural supplement to boost learning performance and take your instructional design to a whole new level of brilliance.

Whether you need to design a simple workshop, classroom or virtual sessions, eLearning, digital learning, self-study, or any other kind of learning intervention, here is your exclusive access to a revolutionary way to quickly and easily design first-class learning that meets everyone’s needs across the business, from executive stakeholders, to learning teams, to participants.

ID9 Intelligent Design is a simple, fast, and comprehensive approach to instructional design. ID9 Intelligent Design is the product of decades of learning research and is based on solid principles that instantly dispel many common learning myths.

ID9 Intelligent Design is the first and only System, with a process and a comprehensive practical toolkit that brings Instructional Design into the 21st Century.

ID9 Intelligent Design recognizes four distinct phases of the Instructional Design process. A four-phase approach ensures the rapid and highly effective production of measurable, interactive, and balanced learning design in an end-to-end process. 

The four phases of ID9 Intelligent Design:

  • PARTNER: partnering to establish the learning gap;
  • PRODUCE: producing instructional design to write and prepare the training program;
  • PROVIDE: providing the program through the chosen delivery method; and
  • PERFORM: measuring the impact of the learning on performance.

Simply following ID9 Intelligent Design enables ANY Learning and Development Professional, Trainer, Instructional Designer, Learning Partner or Subject Matter Expert who delivers training to very rapidly create balanced and interactive learning, including robust learning activities and measurable review activities, to engage, learn and inspire.

ID9 Intelligent Design is trusted by Fortune 500 companies, training organizations, and entrepreneurs worldwide for creating learning that delivers results. 

ID9 Intelligent Design helps you to discover the secrets and revolutionary solutions to quickly design great learning that you can put in place right now!

The ID9 Intelligent Design team is on standby to help you!

Whether you need to:

  • Know how to turn your expertise into a workshop, or want to learn about ID9
  • Upskill your professional learning teams
  • Advance your expertise and professional credentials with a certification

·         Outsource your instructional design